Multi-Prêts Mortgages (MPM) is one of Canada’s largest mortgage brokerage firms. With over 6000 brokers and $44 billion in mortgage financing, this franchise business is at the forefront of its industry.
However, in recent years, continued expansion has led to added complexity with regards to their digital marketing landscape. Many brokers manage their own digital marketing independently, which creates a duplication of efforts with the head office, as well as competition against fellow franchisees.
In addition to the financial disadvantages, this creates an administrative challenge for the head office and results in a diluted brand image.
MPM offered its franchisees the opportunity to have their digital marketing initiatives managed via the head office, but soon realized it needed a technological solution to sustain and scale this service.
Thanks to SecretLocal’s Franchise Marketing Platform, Multi-Prêts Mortgages was able to pursue its commitment to continuous innovation, helping our franchisees succeed
Sylvain Mantha, VP Sales & Marketing
MPM turned to SecretLocal for a turnkey solution to help them optimize their collective digital marketing efforts. They needed a platform that is :
SecretLocal’s Franchise Marketing Platform, a centralized scalable solution that enables franchise owners to unite their paid search investments in order to increase their collective revenues and market shares. All of this divided in 3 dynamic modules:
Opportunity for EVERY franchisee to have their digital marketing campaigns managed by an expert
Due to the centralization of the platform, management time is no longer invested on a case by case basis
Decreased competition between brokers
As a result of SecretLocal’s Franchise Marketing Platform, MPM was able to optimize their digital media investments, reduce complexity and stand out from competition like never before.